do this, they use the same coil thru out
their entire line.
Coils
can come in all different sizes and the steel used to make
them can also come in many sizes, or what we call gauge
of the wire. Of all the major brands for sale, Stearns and
Foster has the fewest number of tempured coils, however
they also use the thickest gauged wire. Even with less coils,
the Stearns and Fosters coil unit has more working steel
in it than any other national mattress line. The Stearns
and Foster coil unit also weights more than Sealy's best
coil unit. So use caution if you are shopping by coil count,
consider wire gauge and the design of the coil etc.
Realistically, there are just too many variables in coil
design, function, and durability for consumers to really
understand what they are getting. I don't think anyone wants
to spend days on coil research; most people just want a
good mattress at a good price. We can however take a brief
look back in time to help understand why coil count confusion
exists today.
Why so many different coils?
By the mid 70's the innerspring industry was over 100
years old, and most manufactures had figured out the right
combination of coils and the coil gauge that would work
the best. Most every manufacturer used the same coil, year
after year, with very few changes ever. But back about 25
years ago we saw numerous changes beginning to happen to
the innerspring unit. Many manufacturers started putting
more coils in there innerspring coil unit, in hopes of increased
sales marketing success.
One of the big mattress manufacturers decided to increase
the coil count in their mattress. The intention was to out
market the competition by telling the American consumer
that more coils are better. When this manufacturer increased
the coil count of there mattress they also increased the
cost because they added more coils. So to offset the cost
increases, they simply made each coil smaller and with thinner
wire. Sales did go up and soon other manufacturers got wind
of this effective marketing ploy, they soon all joined in
and got gerbil gay with each other. What I call, Coil Count
Leap Frog. As soon as one company had a Inner spring coil
unit with more coils than the rest, another company would
then come along and make a innerspring that had even more
coils. And so on and so on. This new way to market a mattress
forced the manufacturers to change years old designs in
hopes of greater distribution and sales. Today about every
year to 18 months each of the manufacturers will come out
with a different coil count innerspring, as they attempt
to outwit the competition. Stearns and Foster does not do
this, they use the same innerspring every year through out
the entire line.
Below is a chart showing the different Coil upgrades
for Sealy, Simmons, Serta, Stearns and Foster & Bassett
| |
Level
1 |
Level
2 |
Level
3 |
Level
4 |
| |
Coil Count |
Coil Gauge |
Coil Count |
Coil Gauge |
Coil Count |
Coil Gauge |
Coil Count |
Coil Gauge |
| Sealy Posturpedic |
736 |
14 |
640 |
14 |
805 |
14 |
N/A |
N/A |
| Serta Perfect Sleeper |
532 |
13 |
800 |
14.75 |
924 |
14.75 |
N/A |
N/A |
| Simmons Beautyrest |
825 |
15 |
850 |
13.5 |
*1512 |
*11.25 |
1700 |
13.25 |
| Stearns and Foster |
504 |
12.75 |
504 |
12.75 |
504 |
12.75 |
504 |
12.75 |
| Bassett Dream Maker |
390 |
13 |
448 |
12.75 |
713 |
13.75 |
N/A |
N/A |
*As of January 2005*
**There are actually only 504 packaged coils within this
bed. However each one of these packaged coils are wrapped
with three 17 gauged strands of wire. The combined gauge
of the three wires braided together equals a 11.25 gauged
wire. **
The fact of the matter is that the coil is not as important
as it use to be. The coil count (how many of them) and gauge
(thickness of the wire coil) are all strategically made
to market one brand against the rest. If you do look at
the chart you will see similar coil counts between different
manufactures. For example, Serta and Simmons both make a
704 coil and Sealy and Simmons both make a 660 coil. This
is obviously more than coincidence. I could go on and explain
the differences between each coil, for example how Sealy
heat tempers their coil but Simmons does not. Or how the
Serta coil only has three turns in it and Sealy's has five.
However, this usually confuses everything even more. The
fact of the matter is, I think that every premium coil made
by the top 4 name brand manufactures is a good coil. But
by playing this coil count/gauge game the manufactures are
doing nothing more than confusing the public more. I think
it is important to credit Stearns and Foster because they
do not do this.
If every manufacturer used the same coil we could simply
go through and find out who is giving us the most/best padding
and the best foundation at the best price. So this is what
I recommend that you do.
Let's assume that all the premium line mattresses we sell
all have a good innerspring unit in them, which I believe
is so, and let's forget about coil count/gauge. However,
coil support is very important, and I do not wish to down
play how important the support we get from it is. I do really
believe that the 4 big brands all make a great support innerspring.
Some innersprings may be better than others, but the price
you pay for each set will usually be proportionate with
how much better the coil is.
Strengths and weakness of each manufacturers coil unit:
Stearns and Foster
Strength - The most supportive coil in
the industry.
Weakness - Too costly to use in mid priced
mattresses. Luxury market only
Sealy Posturepedic
Strength - Great Mid price value and durability
Weakness - too costly to use on lower
priced mattresses. Mid market only
Serta Perfect Sleeper
Strength - efficient use of steel with
great durability
Weakness - Perimeter Edge guard system
Simmons Beautyrest
Strength - Pocketed coil has the best
motion separation.
Weakness - The coil is not heat tempered,
lowering durability.
Bassett Dream Maker
Strength - Great price for a pocketed
coil and a box spring.
Weakness -
These are just my opinions, with no data to support it.
But I think they are realistic. Because the coil is no longer
the main cost of today's mattress set, let's take a look
at where our dollars are going. 20 years ago the average
mattress height was 9 inches thick. Today the average mattress
height is 14 inches thick. Why? The coil unit itself hasn't
gotten much taller, hovering somewhere between 4 ½
and 5 ½ inches thick. But what has made that mattress
thicker today are the upholstery layers, commonly referred
to as the padding. These layers of material are the most
expensive component of each mattress today. They consist
of real cottons, polyester blends, natural fibers and man
made fibers. This is what most of your money is really going
towards. Looking at these three major components, the padding
cost alone will be more than the innerspring and foundation
unit combined.
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